I have been in the business of hair for over 30 years. As a hair designer, I’ve made it my business to cut, sculpt, blow dry, shave, color and perm my clients’ locks into stylish, shiny, and magnificent-looking hair designs day in and day out. In 30 years time, you learn a few things and you certainly see a lot of things. One of the biggest problems with hair that I have witnessed, is frizz. I have watched clients battle frizz all their lives and I myself have worked to fight frizzy hair through the years as well.
Frustrations with Frizz:
Frizzy hair might be one of the most frustrating hair care issues I have seen clients and colleagues deal with in this business. People who most often fall victim to frizz are normally those with curly or wavy hair. However, there are a number of causes of frizzy hair that most people don’t even realize….
Genetics. You can blame mom, dad or even your great-grandma for this one. Sometimes, people are just born with naturally frizzy hair thanks to a little something called DNA.
Water, Water, Water. The same rule that goes for skin and nails, applies to your hair. Without moisture, hair becomes dry and susceptible to breakage, which also causes frizz.
Lack of Protein. Similar to moisture, hair that lacks protein is susceptible to breakage, which is sure to cause frizz.
Too Much of Anything. Too much coloring, bleaching, blow-drying, brushing or hair product application will lead to hair damage and frizziness over time.
With so much going against us in the fight for sleek, shiny, straight hair, where should we look for a solution to frizz control that actually works? The answer, is the Brazilian Keratin Treatment.
Winning the War on Frizz
Brazilian Keratin Treatments have become the hottest ticket to straight, frizz-free hair for everyone, from celebs to the women of main street. A Brazilian Keratin treatment is a revolutionary new process that smooths, softens and restores the health and shine back into your hair with a single salon visit.
The underlying ingredients in the Brazilian Keratin Treatment are protein and keratin, which are essentially the building blocks of the hair follicle. These components are necessary for strong, healthy and shiny hair.
The Brazilian Keratin Treatment is based on the natural protein of keratin, which makes it suitable for all types of hair, from curly and wavy, to chemically-treated or damaged. The treatment works as a result of a keratin layer that is formed over the hair, leaving it soft, silky and glossy for up to 12 weeks.
Unfortunately, curly hair naturally lacks protein and keratin. This is why the Keratin treatment is an excellent one for women with curly hair or super wavy locks. The goal of the Brazilian Keratin is to infuse hair with these essential proteins to defrizz, smooth, and make it easier to style – but without permanently altering the hair’s curl structure, like a relaxer would.
The Defrizzing Process: A Step by Step Look at the Brazilian Keratin Treatment
1. Step one in the Brazilian Keratin Smoothing Treatment is to shampoo the hair with the Brazilian Gloss pre-treatment shampoo. This specially formulated shampoo removes any residual accumulation of oil and environmental buildup from the hair; leaving it clean, natural and in an optimal state for the rest of the treatment.
2. Next, the certified Brazilian Kertin Treatment stylist will towel-dry the hair and begin dividing it into sections. The stylist will then apply the Brazilian Keratin Smoothing Gloss by dabbing the product onto each section of hair and then combing it into the full length of the hair.
The Keratin Smoothing gloss is enriched with panthenol and keratin. The gloss actually becomes bonded to the hair shaft through this process, and is the main component of the Brazilian Keratin Hair procedure. The Keratin Smoothing Gloss fills in damaged areas of the hair with keratin and forms a protective layer which acts to smooth and flatten the cuticle, resulting in the elimination of frizz.
3. During the third step, the stylist will thoroughly blow dry the hair, with tension, and then once again divide it into sections. Next, a flat iron will be applied to each section of the hair to further straighten, smooth and lock in the keratin bond to the hair shaft.
4. The stylist will then rinse the hair. Next, the Brazilian Gloss After-Treatment Masque will be massaged throughout the hair to help with the smoothing and restructuring of the hair shaft. The hair is then rinsed and towel-dried once again.
5. The fifth and final step is optional. The stylist may apply the Brazilian Gloss Daily Glossing Serum to assist in sealing the cuticle. The stylist can then blow dry and style the hair as desired by the client. In just 90 minutes, your left with smooth, frizz-free, shiny hair that will last for a solid 12 weeks.
Keep in mind that there are currently a few specialty types of the Brazilian Kertin treatments available as well. These range from the Vegan treatment, which is 100% natural. The Vegan Keratin treatment may be used on children and nursing or expectant mothers. There is also the Natural Brazilian Keratin Treatment, which has no formaldehyde and the Boosted Keratin, which has under the allowable 3% that is required. The boosted Keratin Treatment we use at D’Agostino hair has 1.39 0f the allowable 3%.
There you have it. The rundown on how people are finally fighting frizz today!
Signed,
Formerly Frizzy and Loving it